Few things are as frustrating as going about your day or night, and then, out of the blue, you are injured through no fault of your own. This includes auto accidents, dog bites, and accidents where innocent pedestrians or bicyclists are hit by a vehicle. Typically, you will make contact with the opposing party's insurance company who will act like they care deeply about you and your injuries, and assure you that you will be receiving all necessary treatment. You begin treatment, and are lulled into a false sense of security. Then, when it comes time to settle and close your claim, they often meet with you and take a used-car-salesman approach with you, pressuring to accept just a few thousand dollars. Except in the most minor of injuries, this comes nowhere close to compensating you for your pain, suffering, potential lost wages, and potential future medical needs. Instead, you need an attorney with experience in analyzing medical records to determine the settlement that is appropriate for your situation. You also need an attorney with experience negotiating with the insurance companies, and knowing what you can expect. Finally, you need someone who knows how to properly issue a demand. Pursuant to a new law, effective for auto accidents occurring after July 1, 2013, OCGA 9-11-67.1, there is a specific procedure for issuing the demand, including items of information that must be included, time limitation, and the proper manner of service. There are similar considerations that may not be known to the general public in settling non-auto claims as well pursuant to well-established case law.